Prospects view your website and collateral as key indicators of worthiness to do business. First impressions matter whether with prospects, partners, industry analysts or investors. The first place they visit is your website to determine who are you, what do you do and why it is important. First impressions can give the wrong message and cause more damage than imaginable. The challenge is even greater for foreign companies trying to do business in a new market.
How to translate and present the company’s value proposition?
How to position the company or offerings against everything else out there?
How to share your current successes in an effective way?
These are just some of the questions SBD can help you with. Our network of specialist include marketing and branding experts that work closely to help build/edit/revise your current messaging and align it with the overall company strategy. SBD can assist you with the following among others:
- Corporate marketing message & product development plans
- Marketing materials (slide presentations, collateral and success stories)
- Strategy and tactics to “gain mind share” in the market (vs. competitors)
- Utilize existing analysts relationships to enhance market presence and position
